Play Off's India – 360° Sports Infrastructure

Inception

Play Offs is a concept designed to capitalize on untapped potential in the sports industry by serving persistent demand across India. The model brings outdoor sports into an indoor, all-season format and strategically integrates with technologically strong, state-of-the-art brands and products to promote sports participation.

With current nationwide trends, sports is one of the fastest-growing industries. Global sports is estimated at around USD 600 billion across manufacturing, retail, tourism, sports medicine, venues and infrastructure, media, hospitality and merchandising.

Sports tourism data also supports strong growth:

• Global sports tourism: USD 323,420.0 million (2020) projected to USD 1,803,704.0 million (2030), CAGR 16.1%.
• India sports tourism: USD 9,469 million (2022) projected to USD 37,646.3 million (2032), CAGR 14.8%.
• Projected sports tourists in India: 37.2 million to 213.3 million in the same period.

As industry leaders note, ecosystem investments, startup growth and government support through initiatives like Khelo India and National Games broadcasting are accelerating sports tourism expansion.

SwimGym - Prototype

Following global success of Retawater SmartPools, Triune Business Ventures is preparing to launch SwimGym: an integrated fitness, rehabilitation and recreation concept developed through four years of research and field studies with health and fitness professionals, physical therapists and doctors.

SwimGym includes multiple variable-flow lanes with heated or cold configurations, self-cleaning systems, minimal chemical dependency and automation that supports a broad set of exercise protocols and outcomes.

Performance claim: a swim of less than 5 minutes can burn around 200 calories, benchmarked against approximately 90 minutes in a dry gym workout.

Game Plan - Process

With Play Offs Sports Centers across India, the process is designed to establish 30+ centers for easy access nationwide, support institutional tie-ups for skill development, and keep centers operational 24/7 for all-season utilization and sustained footfalls.

Over a 10-year horizon, the strategy aims to significantly increase sports participation from India across multiple formats and tournament levels, including Olympic pathways.

Scope of Work - INDI

Play Offs - SwimGym Exclusivity

• Swim Gym is integrated as a core concept with 100+ aqua-therapy exercises and medical protocols developed by Dr. Venkatraman (Founder, Sparsh Hospitals), benefiting users with or without swimming skills.
• Sports Authority of India (SAI) approved LAPS (Laminar Aqua Propulsion System) integration makes this one-of-its-kind and exclusive to Play Offs projects in India.
• As endorsed by SAI, this is an effective fitness system with sustainable health results and the benchmark 200-calorie burn in 5 minutes.
• India's first gym model with workout statistics via RFID-enabled dedicated swim suits for each member.
• Swim Gym and LAPS are patented by manufacturers; exclusivity with Play Offs creates a high barrier for direct replication.

Play Offs Center - Scope & Prospects

Play Offs Centers are designed to strengthen sports culture across families, amateur athletes and professional pipelines, with technology-enabled tracking of athlete progress under structured coaching systems.

• Initial target: 20 sports integrated in an indoor format.
• Revenue streams: Membership Sales, Skill Development Fees, Events, Walk-ins and Vendor Rentals.
• Pricing strategy: tariffs planned at approximately 20% below market standards in Karnataka to maintain affordability.
• World-class, state-of-the-art facilities aimed at higher footfalls and annual signature events.
• Conservative first-year estimate: USD 3.25 million sales per center with setup assumptions.

Financial assumptions include setup, operations, first 6 months running capital, and overheads for 100 staff (average USD 1200 per person). Real-estate costs are excluded in this model; projected balance sheet is finalized after land and liabilities are included.

The Ask

• Land requirement: up to 100,000 sq ft for a super-specialty, all-season indoor multi-sports center including parking and camping facilities.
• Investment ask: INR 10 crore per center for setup (excluding land/rental cost).
• Target go-live: within 180 days from availability of investment funds.

Returns & Equity Structure

Investment is proposed against a 100% on-shore Karnataka-based company-owned project structure. The model includes operational charges and an additional management fee pegged at 25% of monthly operational costs plus revenue-linked upside, with periodic increments every 5 years aligned to revenue growth.

Break-even is targeted within the first 5 years (including land/rent), with sustained profitability thereafter.

What We Deliver

• Effective yet affordable sports model for common users.
• Brilliance at basics with end-to-end management.
• Complete sports business management services.
• Continuous innovation across operations and user outcomes.

Project Background

Triune Business Ventures (TBV) is a multi-vertical enterprise operating across business consulting, sports and event management, design and build, international trading, logistics and strategic partnerships. Within this ecosystem, Play Offs India functions as the flagship sports division, delivering end-to-end sports infrastructure and management solutions since 2015.

Over the decade, Play Offs India has expanded its sports commercialization footprint through league participation and infrastructure investments, including Ranchi Royals in HIL and the SwimGym concept based on the Malaysian SmartPools brand.

1. Executive Summary

SwimGym is a next-generation wet gym concept powered by SmartPools' patented LAPS (Laminar Aqua Propulsion System) technology. It combines fitness, rehabilitation, athlete conditioning and wellness in a modular aquatic format.

• Scalable development from boutique to flagship formats.
• Near-zero chlorine and eco-friendly water systems.
• Automated self-cleaning environment with heated/cold water zones.
• Fast modular installation and low lifecycle maintenance.
• Strong ROI potential across wellness and sports sectors.

2. Technology Advantage - LAPS System

• Flow movement up to 30,000 liters per minute.
• Smooth laminar, bubble-free water resistance.
• Adjustable speed control for varied user profiles.
• Lower joint stress and reduced injury risk.
• Lower chemical intervention compared to conventional pressure systems.

The system enhances oxygenation, water quality and training consistency.

3. Configurable Lane Modalities

Boutique Format: 5 lanes (gents) + 5 lanes (ladies), ideal for premium residentials, clubhouses, boutique wellness centers, academies and corporate wellness facilities.

Flagship Format: 10-20 lanes per gender (20-40 total), suited for institutional sports centers, high-performance facilities, medical rehabilitation and destination wellness projects.

Independent lane operation supports simultaneous athlete conditioning, rehab programs, senior fitness, aqua classes and resistance training.

4. Facility Zoning & Functional Components

• Variable flow swim lanes and warm-up/therapy pool.
• Hydrotherapy zone and AquaLogix fitness equipment.
• Spa/recovery area and optional dry-fitness integration.
• Reception, membership lounge and viewing gallery/mezzanine.
• Separate gents/ladies changing rooms and technical plant room.

5. Interior & Architectural Scope

Project budgeting varies based on architectural and brand positioning strategy.

• Interior: anti-slip flooring, moisture-resistant finishes, lighting, acoustic treatment, HVAC/humidity control, automation and digital control systems.
• Facade: iconic glass vs conventional frontage, LED brand integration, landscape-led entry design.
• Experience: smart check-in, digital membership controls, premium lockers and wellness hospitality layers.

6. Capital Investment Framework

Capex depends on lane count, heating/cooling requirements, automation level, civil readiness, finish grade, MEP scope and inclusion of therapy/spa zones.

Final project costing is aligned to land status, city regulations, target demographic, brand positioning and revenue model (membership-led vs institutional contracts).

7. Revenue & Business Potential

• Monthly memberships and elite athlete programs.
• Rehabilitation partnerships and medical referrals.
• Senior wellness and aqua fitness classes.
• Corporate wellness packages and hospitality tie-ups.

The model improves property differentiation, rental yield, long-term asset value and service positioning.

8. Strategic Positioning Options

• Premium luxury aquatic wellness studio.
• Performance and sports conditioning center.
• Rehabilitation and medical wellness hub.
• Mixed-use flagship wellness destination.

9. Implementation Roadmap

Phase 1: Strategic alignment (scale, positioning, market and capex range).

Phase 2: Design and planning (architecture, interiors, MEP, branding).

Phase 3: Commercial structuring (financial model, pricing, ROI, operations).

Phase 4: Execution (installation, branding rollout, staff training, soft launch).

10. Conclusion

SwimGym represents a scalable aquatic fitness ecosystem that can transform fitness, rehabilitation and sports performance infrastructure. Across boutique and flagship formats, the concept offers technology-led differentiation, operational efficiency, sustainability and long-term commercial upside.

Next steps include finalizing lane configuration, architectural scope, brand positioning, investment scale and financial projections before detailed execution planning.

Project Overview

Play Off's India proudly presents Ranchi Royals, a premier franchise in the upcoming Hockey India League (HIL). With hockey being India’s second-most watched sport after cricket, this project is designed to reignite passion for the game, showcase world-class talent, and deliver unmatched brand visibility.

League Details

• Launch Dates: Women’s League – 28 December 2025; Men’s League – 4 January 2026.
• Teams: 8 Men’s Teams, 4 Women’s Teams.
• International Participation: Players from 16 top hockey nations.
• Matches: 46 matches across Chennai, Ranchi, Bhubaneswar over 50 days.

Team Composition – Men’s Squad Highlights

Indian stars: Manpreet Singh, Mandeep Singh, Suraj Karkera, Nilam Sanjeep Xess.

International icons: Tom Boon (Belgium), Mustapha Cassiem (South Africa), Jack Waller (England).

Team Composition – Women’s Squad Highlights

Indian stars: Nikki Pradhan, Neha Goyal, Sangita Kumari.

International icons: Lucina Von Der Heyde (Argentina), Agustina Albertarrio (Argentina), Claire Colwil (Australia).

Sponsorship Opportunities

The Ranchi Royals franchise offers multi-tier sponsorship packages tailored for maximum impact:

Business Proposition

• High-Impact Visibility: National exposure through broadcast, digital, and on-ground activations.
• Regional Penetration: Strong presence in hockey-loving states.
• Digital Amplification: Social media campaigns, influencer collaborations, and fan engagement.
• Long-Term Value: Association with India’s fastest-growing sport, backed by international participation.

About Play Off's India

Play Off's India (Triune Business Ventures Pvt. Ltd.) specializes in:

• Professional league management
• Sports marketing & sponsorship strategy
• Large-scale sports engagement projects

With Ranchi Royals, Play Off's India expands its footprint into hockey, creating a franchise that blends tradition, talent, and commercial excellence.